Tips to Create Lead Magnets For your Website:
To create an effective and enticing lead magnet you need to follow a few steps like:
1. Specify your Buyers persona
There are companies that are complaining that lead magnet is not as effective as expected. Even SFWP Experts have got a client who used to say that lead magnets are not helping them in gaining their prospects info.
After doing a lot of research, our Inbound Marketing experts have figured out the mistake made by businesses. One of the biggest mistakes carried out by marketers is that they try to target all kinds of demographics for their lead magnet. It is not good for a business that has a specific product to sell.
Your business should focus on creating lead magnets that can attract a specific set of audiences depending on your product. Even if your business has multiple products to sell then you can create a separate lead magnet.
For example, Your company has an eBook on 10 ways to boost your e-commerce platform. And you are sending an email to an SEO expert, asking them to download it by providing his details. What do you think your recipient will download your ebook?
Obviously no because your ebook is not helpful to him. If your company was advertising an ebook on SEO Hacks or SEO tips. Then he/she could have shown interest in downloading your ebook.
It is hard to get an in-depth knowledge of your buyer persona. So, don’t think about which of a buyer persona is good to start. Instead, you can Identify your buyer’s demographic details, behaviors, buying pattern, and start creating a lead magnet for all of your potential buyers.
2. Solve your user’s Problem
Before creating an effective and enticing lead magnet for your product ask yourself a question.
Does your lead magnet solve the user’s problem?
Is it going to give your audience something that they are seeking?
If you are creating a lead magnet then focus on creating something that can persuade people to download your ebook, cheatsheet, sales material, etc. Let me give you an example to make your concept more crystal clear.
Suppose, A user has a newly created e-commerce website that contains some good products and looking to showcase it to the world. To advertise his website he/she reaches out to google and search for an article that can help in bringing their website on the top in SERP.
While researching, the website owner comes across two different website. One website is providing an ebook on inbound marketing and another website is providing cheat seats on boosting a website ranking.
Both the ebooks and cheat seats are the lead magnet for the website and user is entering his contact info to download the ebook because it is helpful for him. By providing the lead magnet company is also generating the lead.
So, that is how it works if you are providing something helpful that can fulfill a user need. Then they will show interest in giving their info in exchange for your lead magnet.
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