An overview of Call to Action (CTA) for website design
A website call to action can be text, button, banner, image, or any other elements that grab site visitor attention and instructs them to take action. If the user is landing on your website then the first thing you want them to do is to trust your website and business, the next step would encourage them to hit the CTAs in your website to either become your lead or paying customer.
Most of the new beginners get confused that CTA is only used to generate leads. But in reality, CTAs can be any kind of button, link, or clickable element displayed on your website. Even the buy now button displayed on your website is a type of CTA. When we take action on the website then the action could be to subscribe to an email list, purchase a product, contact form submission, and more. If you are looking to make your lead generation campaign more effective and improve your webiste conversion then you need to have a well-crafted CTA that grabs user attention.
The main goal of the CTA is to promote your site visitor to take action on the right page and at the right time. But most of the time CTA created by the website fails to grab site visitor’s attention that leads to the website getting low conversion and sales. The call to action you display on your website acts as the gateway to boost your website conversion rate. If users are impressed with your website design and information then the next thing they will look into is taking action on your website.
If the CTA is inside your website is failing to grab the user’s attention then most probably they will be getting lost on your website and lastly leaving it without performing the desired action. Having an effective and attractive CTA for your website can help you to increase your website conversion that will lead to an increase in the company’s revenues and expand your business customer base. Whether it’s a blog post or landing page CTAs are used every in the form of links or buttons. An experienced Wordpress website design company ensures that the CTA displayed in your webiste differs from the background color and offers a feel of a clickable button.
So the conversion, revenue, profit, leads, and more all depend on the CTA you are offering. That is the reason why at the starting of the paragraph we have mentioned CTAs are one of the essential elements of website design. It has the potential to make and break any online business. A successful CTA can result in conversion whereas a poorly designed CTA can lead to cart abandonment.
Keeping that in mind we have created an article that highlights some of the important points on why you need to have a compelling CTA for your website. Some of the mistakes that you can avoid while creating your website and most importantly 10 proven tips to consider while creatin our website CTA. So make sure you explore every small point of this article.
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